Business to Business (B2B) marketing is a process that involves selling a certain product manufactured by one company to another. It's any marketing or content strategy used by one company to target and sell to another company. For example, companies that sell services, products, or SaaS to other companies or organizations often use B2B marketing. A good example of B2B marketing is Monday.com's B2B brand strategy on LinkedIn.
McDonald's buys beef from a B2B company and transforms it into delicious hamburgers that are then sold to customers. Another producer would be Procter & Gamble. They buy materials from B2B companies, transform those materials into, well, basically everything, and then sell those products to resellers. B2B transactions are also the backbone of the automotive industry.
Many vehicle components are manufactured independently, and automakers purchase these parts to assemble cars. Tires, batteries, electronics, hoses and door locks, for example, are often manufactured by several companies and sold directly to car manufacturers. But how can you make sure you don't miss out on the next big thing in B2B marketing? That's why I've put together this list of 15 incredible B2B marketing examples to give you a dose of inspiration before your next big campaign. The company also leveraged social proof to highlight the strength of its offering, crucially understanding that in the B2B world, a well-known name can help a lot.
The result? A 250% increase in conversion rates. But influencer marketing also plays an important role in the B2B marketing mix: you just need to find the right influencers. Drift is proud to break the rules of standard B2B practices. I've already talked about how he fought a war against closed content and lead capture forms, but that's just the beginning.
Facebook is another platform that is often dismissed as too “consumer-y” for B2B. In fact, B2B social marketers say Facebook ads generate the same ROI as LinkedIn and more than any other social platform. Recognizing the clear benefits of social media for B2B marketers, Microsoft used Facebook ads to promote Office for Business as an authoritative voice. Check out this Facebook Audience Shopify app.
Hubspot is often seen as the benchmark for inbound B2B marketing campaigns that deliver real results. It's not surprising when you consider that the entry is Hubspot's business. The billion-dollar giant has made a big impact on social media, expanding its reach to 209,000 followers. To keep fans engaged, FedEx changed its page to provide an immersive travel experience.
Slack is a useful platform for team collaboration. You can share files, communicate quickly, and organize workflows in the blink of an eye. And it has seen a huge increase in recent years, reaching more than 10 million daily active users. Solving business productivity problems isn't something that's normally considered funny.
But Slack decided to change that perception. They created a video campaign to market their B2B product in a rather unusual way. That said, sending generic email marketing campaigns simply won't suffice in today's competitive business landscape. Office workers receive an average of 121 emails a day (opens in a new tab), so if your messages don't immediately capture the attention of your target audience, your email is likely to go straight to the trash.
If you're looking for a good example of an email marketing campaign, consider this one from Airtable, a project management software company. Consider implementing something similar when you want to educate users on a boring or tedious topic. Fix things by using non-traditional pieces of content to convey your messages. Keep in mind that while there's a time and place for things like white papers and fact sheets, supplementing these assets with newer components can help you create a winning B2B creative marketing campaign.
Experienced B2B marketers understand that the business buying process isn't always straightforward. One of the biggest challenges of B2B marketing is making seemingly boring (but important) topics more interesting and engaging for users. B2B businesses should invest in a well-designed and consistently maintained business website so that their customers can easily find them and navigate their offerings. If you're designing a social media campaign for leads and B2B buyers, LinkedIn should be on your priority social media list.
We will list some of the most notable marketing campaigns in the B2B arena and shed light on what made them so successful. Specialized online directories that provide information about particular industries and companies and the products and services they offer also facilitate B2B transactions. Although it may seem that the B2B sector is not that big, in reality, the b2b market is the largest market. While B2B and B2C marketers often follow the same guidelines and practices, there are some crucial differences between these terms.
No matter the size of your company, at some point you'll need to buy products or services from B2B companies. Running a B2B business presents many challenges, but there are ways to maximize revenue and market share. This is a great way to maximize the usefulness of every contact your B2B marketing techniques generate. All you need to do is select a reliable service that will help you automate your B2B marketing campaign.