Survey %26 Feedback Emails Sending surveys to get feedback on products, services, and updates is another great example of marketing automation. They are usually sent after triggers, such as purchases or updates to programs, sites, or products. Let's be honest, you have competition and your customers know it. Even the most successful companies don't have 100 percent customer loyalty.
However, you can certainly strengthen your retention rates by automating your recovery programs to reconnect with your old customers. Every company is experiencing growth problems and maybe you made some mistakes with your customers. Well, there's no reason you can't reawaken their interest after you've addressed all the issues. You can also use recovery emails for at-risk customers.
Fortunately, you don't have to spend a whole day doing it. Not only can it generate new leads, but it can also provide users with useful information. That's why downloadable closed content is a proven strategy for lead generation and another example of marketing automation. Your customers expect you to be a market leader.
As such, they want to download relevant content from your brand. There's no doubt that closed content is a proven method for lead generation. Closed content is much more focused and is used as a guide for a specific topic. In addition, to download closed content, all users need to provide are their names and email addresses.
It's a win-win for both parties. Now that your mind is full of possibilities, triggers and actions, let's look at some examples of real-world marketing automation. Marketing automation is software that handles routine marketing tasks without the need for human action. Common marketing automation workflows include email marketing, behavioral targeting, lead prioritization, and personalized advertising.
By automating these tasks, teams can work better together, provide more personalized and relevant content to prospects and customers, and save time. Depending on the type of automation, you can configure it in your CRM, your email marketing tool, your SMS marketing application, or your e-commerce site. On the other hand, marketing automation software leverages the information contained in the CRM to personalize your communication. Automation allows you to do more in less time, improve efficiency, and provide access to much more data.
Sugar Market helps businesses create revenue channels by creating personalized digital conversations that marketing and sales reps can use to convert customers. Marketing automation isn't limited to companies with huge budgets or a seemingly endless customer list. Find out what marketing automation is, what good marketing automation looks like, and how to make it work for your business. Try Sendinblue's free plan and see how easy it is to get e-commerce opportunities through automation.
Steph Knapp is an independent B2B+ SaaS content marketer who loves to educate and empower curious humans. Zapier is a codeless automation tool that allows you to connect your applications to automated workflows, so that every person and every company can move forward at a speed of growth. The data is collected, stored and used in your marketing software so you can offer your customers a personalized experience, such as pre-filled forms, targeted emails that meet their needs, and customer service as familiar as the store down the street. Platforms such as Integromat and Zapier that integrate multiple applications can automate workflows if you don't want to adopt an entirely new platform.
You can create welcome sequences, drip campaigns, and any other type of automated email campaign with tight customization. With cross-platform and cross-device retargeting capabilities, as well as flexible targeting, you can deliver personalized experiences that dramatically improve marketing efficiency. Each of the actions of your potential customers is an additional data point for your marketing strategy, telling you what customers are looking for, immediately on the spot. Marketing automation can reduce this friction by connecting teams, collecting data in a usable format, and prioritizing tasks behind the scenes.
You'll need the Constant Contact Plus plan to truly take advantage of the platform's email automation benefits. . .