Troy Rothacher

Troy Rothacher

Devoted pop culture specialist. Friendly social media advocate. General music geek. Certified social media nerd. Typical organizer. Typical coffee aficionado.

108 Author´s Posts
The Difference Between B2B and B2C Marketing

The Difference Between B2B and B2C Marketing

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct approaches that require different...

The Difference Between B2B and B2C Marketing

The Difference Between B2B and B2C Marketing

Business-to-business (B2B) marketing and business-to-consumer (B2C) marketing are two distinct approaches that marketers...

Types of B2B Marketing: A Comprehensive Guide

Types of B2B Marketing: A Comprehensive Guide

In today's increasingly competitive business landscape, effective B2B marketing has become more critical than ever. While ...

What is B2B Marketing Automation and How Can It Help Your Business?

What is B2B Marketing Automation and How Can It Help Your Business?

B2B marketing automation is a process of triggers and workflows that companies use to streamline repetitive sales and...

What is Marketing Automation and How Can It Help Your Business?

What is Marketing Automation and How Can It Help Your Business?

Marketing automation is a technology that helps businesses manage their cross-functional, multi-channel marketing...

What are the Examples of B2B Sales?

What are the Examples of B2B Sales?

B2B sales refer to a sales model or category in which a company sells its products or services to another company. This...

What is B2B Marketing and How to Use it Effectively

What is B2B Marketing and How to Use it Effectively

Business-to-business (B2B) marketing is a strategy in which companies focus on selling goods or services directly to...

7 Tips to Ace Your B2B Sales Interview

7 Tips to Ace Your B2B Sales Interview

Are you preparing for a B2B sales interview? If so, you need to make sure you're ready to answer the questions and make a ...

What is B2B Commerce and Examples of Successful Businesses

What is B2B Commerce and Examples of Successful Businesses

B2B sales involve selling products or services to another company. It is a business model in which companies create...

Creating a Successful B2B Experience

Creating a Successful B2B Experience

Business-to-business (B2B) experiences are essential for any company that wants to succeed in the modern market. A...

Unlock the Benefits of B2B Marketing

Unlock the Benefits of B2B Marketing

Business-to-business (B2B) marketing is the practice of promoting products or services to other companies rather than...

The Ultimate Guide to B2B Marketing Strategies

The Ultimate Guide to B2B Marketing Strategies

Business-to-business (B2B) marketing is a complex and ever-evolving field. It requires a deep understanding of the target ...

What is B2B Marketing and How to Use it to Drive Growth

What is B2B Marketing and How to Use it to Drive Growth

Business-to-business (B2B) marketing is a collection of marketing techniques used to target other companies and...

Unlock the Power of Automation: Examples of How Marketing Automation Works

Unlock the Power of Automation: Examples of How Marketing Automation Works

Survey & Feedback Emails Sending surveys to get feedback on products, services, and updates is a great way to utilize...

What is the Largest B2B Company?

What is the Largest B2B Company?

Google was at the top of the list due to the strong influence of the B2B industry that many of its products and services...

Marketing Automation: Examples and Strategies to Grow Your Business

Marketing Automation: Examples and Strategies to Grow Your Business

Marketing automation is a powerful tool for businesses of all sizes. It can help you save time, generate leads, and...

The Benefits of B2B: A Comprehensive Guide

The Benefits of B2B: A Comprehensive Guide

Business-to-business (B2B) transactions are a common occurrence in the modern business world. B2B transactions involve...

What is B2B Marketing Platform and How to Use It

What is B2B Marketing Platform and How to Use It

In today's fast-paced business world, the way companies market their products and services has undergone a significant...

How to b2b marketing software?

How to b2b marketing software?

These B2B marketing tools can help you create content, optimize your ads, activate personalized user journeys and much...

B2B for community growth

B2B for community growth

Business-to-business (B2B) relationships have been an essential part of many companies' success stories. It refers to...

15 Incredible B2B Marketing Examples to Inspire Your Next Campaign

15 Incredible B2B Marketing Examples to Inspire Your Next Campaign

In today's increasingly competitive business landscape, effective B2B marketing has become more critical than ever. While ...

The Power of B2B Digital Marketing

The Power of B2B Digital Marketing

B2B digital marketing is a powerful tool for businesses to reach their goals. It refers to a market in which companies...

The Benefits of Having a B2B Company

The Benefits of Having a B2B Company

Business-to-business (B2B) companies are an essential part of the global economy. They provide services and products to...

The Ultimate Guide to Creating an Exceptional B2B Sales Experience

The Ultimate Guide to Creating an Exceptional B2B Sales Experience

The B2B sales experience is the experience that a business-to-business customer has while working with you. This can...

What are the Examples of B2B Sales?

What are the Examples of B2B Sales?

B2B sales refer to a sales model or category in which a company sells its products or services to another company. This...

Segmenting the B2B Market: What Do B2B Marketers Need to Know?

Segmenting the B2B Market: What Do B2B Marketers Need to Know?

When b2b marketers divide the market based on customer concentration, they use market segmentation. Sellers can choose...

What is B2B Commerce? Examples and Benefits

What is B2B Commerce? Examples and Benefits

Business-to-business (B2B) commerce is the sale of goods or services between companies through online channels. It is a...

What is B2B Commerce? Examples and Benefits

What is B2B Commerce? Examples and Benefits

 Business-to-business (B2B) commerce is the sale of goods or servicesbetween companies through online channels. It...

What is B2B Commerce? Examples and Benefits

What is B2B Commerce? Examples and Benefits

Business-to-business (B2B) commerce is the sale of goods or services between companies through online channels. It is a...

Marketing B2B vs B2C: What's the Difference?

Marketing B2B vs B2C: What's the Difference?

When it comes to marketing, there are two main approaches: business-to-business (B2B) and business-to-consumer (B2C)....

B2B Marketing

B2B Marketing

By segmenting their email list, B2B marketers can send targeted messages to buyers who are most likely to buy. When you...

What is the Most Common Use of Marketing Automation?

What is the Most Common Use of Marketing Automation?

Business development automation is the most popular use of marketing automation. It helps businesses generate leads and...

Why B2B Marketing is Challenging and How to Overcome It

Why B2B Marketing is Challenging and How to Overcome It

It's no secret that B2B selling is more complex than B2C. Not only do you need to understand the product, but you also...

The Essential Role of B2B Marketing in Business Growth

The Essential Role of B2B Marketing in Business Growth

When it comes to business growth, B2B marketing is an essential component that should not be overlooked. While many...

The Difference Between B2B and B2C Marketing

The Difference Between B2B and B2C Marketing

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct approaches that companies use to...

The Changing Landscape of B2B Marketing

The Changing Landscape of B2B Marketing

This year, b2b marketers will focus on AI-driven marketing and advertising. The question is, now that B2B sellers have...

The Essential Role of B2B Marketing in Business Growth

The Essential Role of B2B Marketing in Business Growth

Due to lower standardization and uniformity, B2B marketing becomes critically important for businesses. Various...

Why B2B Marketing is Essential for Business Growth

Why B2B Marketing is Essential for Business Growth

Business-to-business (B2B) marketing is an essential part of any company's success. It helps to increase brand awareness, ...

Is B2B Marketing Harder Than B2C?

Is B2B Marketing Harder Than B2C?

Business-to-business (B2B) messaging is more intellectually stimulating and complex to create than business-to-consumer...

The Benefits of B2B Marketing: Why It's Worth It

The Benefits of B2B Marketing: Why It's Worth It

Business-to-business (B2B) marketing is a type of marketing strategy used by companies to sell their products and...

The Ultimate Guide to B2B Marketing Strategies

The Ultimate Guide to B2B Marketing Strategies

Business-to-business (B2B) marketing is a complex and ever-evolving field. It requires a deep understanding of the target ...

Does B2B Work? An Expert's Perspective

Does B2B Work? An Expert's Perspective

B2B marketing, or business-to-business marketing, is a critical aspect of any successful business. This type of marketing ...

What's the Difference Between B2B and B2C Marketing?

What's the Difference Between B2B and B2C Marketing?

Most of the time, B2B (also known as business-to-business) marketing focuses on logical, process-based purchasing...

Why B2B Marketing is Essential for Business Success

Why B2B Marketing is Essential for Business Success

Business-to-business (B2B) marketing is an essential part of any company's success. It helps to increase brand awareness, ...

What is B2B Marketing and How to Use it to Drive Growth

What is B2B Marketing and How to Use it to Drive Growth

B2B marketing is a collection of marketing techniques for commercial buyers. It aims to improve lead quality, lead...

Is B2B Marketing Really Boring?

Is B2B Marketing Really Boring?

Business-to-business (B2B) marketing has long been labeled as boring, but is this really the case? Recent surveys have...

Types of B2B Marketing: A Comprehensive Guide

Types of B2B Marketing: A Comprehensive Guide

In today's increasingly competitive business landscape, effective B2B marketing has become more critical than ever. While ...

Marketing B2B vs B2C: What's the Difference?

Marketing B2B vs B2C: What's the Difference?

When it comes to marketing, there are two main types: business-to-business (B2B) and business-to-consumer (B2C). While...

Types of B2B Marketing: A Comprehensive Guide

Types of B2B Marketing: A Comprehensive Guide

In today's increasingly competitive business landscape, effective B2B marketing has become more critical than ever. While ...

What is the Most Common Use of Marketing Automation?

What is the Most Common Use of Marketing Automation?

Business development automation is the most popular use of marketing automation. It is a software that automates routine...

What is B2B Marketing and How Does it Work?

What is B2B Marketing and How Does it Work?

Business-to-business (B2B) marketing is the process of selling products or services to other companies or organizations....

What Does B2B Sales Experience Look Like?

What Does B2B Sales Experience Look Like?

The B2B sales experience is the journey that a business-to-business customer takes while working with you. This includes...

What is B2B Marketing and How to Use it to Drive Growth

What is B2B Marketing and How to Use it to Drive Growth

Business-to-business (B2B) marketing is a collection of marketing techniques used to target other companies and...

The Benefits of B2B Convenience

The Benefits of B2B Convenience

Business-to-business (B2B) transactions are becoming increasingly popular as companies look for ways to streamline their...

Is B2B Marketing Really Boring?

Is B2B Marketing Really Boring?

B2B doesn't have to mean boring. In fact, it's quite the opposite.

Marketing B2B vs B2C: What's the Difference?

Marketing B2B vs B2C: What's the Difference?

When it comes to marketing, there are two main types of businesses: business-to-business (B2B) and business-to-consumer...

How to Leverage B2B Marketing Software for Smarter Campaigns

How to Leverage B2B Marketing Software for Smarter Campaigns

These days, B2B marketing is more complex than ever. With multiple diverse platforms to target, intense competition, and...

15 Incredible Examples of B2B Marketing

15 Incredible Examples of B2B Marketing

B2B marketing, or business-to-business marketing, is the process of promoting and selling products or services to other...

What is the Biggest B2B Example?

What is the Biggest B2B Example?

Business-to-business (B2B) transactions are commonplace in the manufacturing industry, with some of the most prominent...

What are the Examples of B2B Sales?

What are the Examples of B2B Sales?

B2B sales refer to a sales model or category in which a company sells its products or services to another company. This...

What is B2B Marketing Automation and How Can It Help Your Business?

What is B2B Marketing Automation and How Can It Help Your Business?

B2B marketing automation is a process of triggers and workflows that companies use to streamline repetitive sales and...

The 10 Key Differences Between B2B and B2C Marketing

The 10 Key Differences Between B2B and B2C Marketing

Business-to-business (B2B) marketing is different from business-to-consumer (B2C) marketing. While in each case you...

Unlocking the Secrets of B2B Sales

Unlocking the Secrets of B2B Sales

Business-to-business (B2B) sales are the practice of a company selling products or services to another company. This type ...

Understanding the Difference Between B2B and B2C Marketing

Understanding the Difference Between B2B and B2C Marketing

Most of the time, B2B marketing (also known as business-to-business) focuses on logical, process-based purchasing...

Segmenting Markets: How B2B Marketers Divide Customers

Segmenting Markets: How B2B Marketers Divide Customers

When B2B marketers divide the market based on customer characteristics, they use segmentation. This process allows...

How B2B Marketing is Evolving in 2021

How B2B Marketing is Evolving in 2021

This year, B2B marketers are focusing on AI-driven marketing and advertising. The question is, now that B2B sellers have...

Why B2B Sales Interview Questions are Essential

Why B2B Sales Interview Questions are Essential

B2B marketing, or business-to-business marketing, is the process of promoting and selling products or services to other...

What is B2B Sales and How to Make it Work for Your Business

What is B2B Sales and How to Make it Work for Your Business

Business-to-Business (B2B) sales are transactions between two companies, rather than between a company and an individual...

Why B2B Digital Marketing is the Way to Go

Why B2B Digital Marketing is the Way to Go

B2B digital marketing is the process of using digital channels to promote products and services to other companies and...

What is B2B Sales and How to Succeed in It

What is B2B Sales and How to Succeed in It

Business-to-Business (B2B) sales are transactions between two companies, rather than between a company and an individual...

What's the Difference Between B2B and B2C Marketing?

What's the Difference Between B2B and B2C Marketing?

Most of the time, B2B (business-to-business) marketing focuses on logical, process-based purchasing decisions, while B2C...

Why B2B Marketing is Essential for Businesses

Why B2B Marketing is Essential for Businesses

Business-to-business (B2B) marketing is an essential part of any successful business. It enables companies to quickly...

What is B2B Marketing and How Does it Differ from B2C?

What is B2B Marketing and How Does it Differ from B2C?

Business-to-business (B2B) marketing is the process of selling products or services to other companies or organizations....

What is the Most Common Use of Marketing Automation?

What is the Most Common Use of Marketing Automation?

Business development automation is the most common use of marketing automation. It is a software that handles routine...

What is B2B Marketing and How to Use it Effectively

What is B2B Marketing and How to Use it Effectively

Business-to-business (B2B) marketing is a process that involves selling a certain product manufactured by one company to...

How B2B Marketing is Evolving in 2021

How B2B Marketing is Evolving in 2021

This year, B2B marketers are focusing on AI-driven marketing and advertising. CMSWire's Customer Experience Channel (CXM) ...

What is B2B Sales and How to Maximize Your B2B Sales Strategy

What is B2B Sales and How to Maximize Your B2B Sales Strategy

Business-to-Business (B2B) sales are transactions between two companies rather than between a company and an individual...

Why B2B is Harder than B2C: A Comprehensive Guide

Why B2B is Harder than B2C: A Comprehensive Guide

Business-to-business (B2B) messaging is more intellectually stimulating and more difficult to create than...

The Benefits of Using Marketing Automation

The Benefits of Using Marketing Automation

Marketing automation is a powerful tool for businesses of all sizes. It helps streamline marketing processes, increase...

The Benefits of B2B Marketing: Why It Matters

The Benefits of B2B Marketing: Why It Matters

In today's increasingly competitive business landscape, effective B2B marketing has become more critical than ever. While ...

Why B2B is Harder than B2C: A Comprehensive Guide

Why B2B is Harder than B2C: A Comprehensive Guide

Business-to-business (B2B) messaging is more intellectually stimulating and more difficult to create than...

Is B2B Marketing More Challenging Than B2C?

Is B2B Marketing More Challenging Than B2C?

Business-to-business (B2B) messaging is more intellectually stimulating and complex to create than business-to-consumer...

The Benefits of B2B Marketing: Why It's Important for Your Business

The Benefits of B2B Marketing: Why It's Important for Your Business

Business-to-business (B2B) marketing is an essential part of any successful business strategy. It allows companies to...

The Benefits of B2B Marketing: Why It's Important for Businesses

The Benefits of B2B Marketing: Why It's Important for Businesses

Business-to-Business (B2B) marketing is an essential part of any successful business. It allows companies to quickly...

What is B2B Marketing Platform and How to Use It

What is B2B Marketing Platform and How to Use It

In today's fast-paced business world, the way companies market their products and services has undergone a significant...

What is B2B Marketing and How Does it Work?

What is B2B Marketing and How Does it Work?

B2B, or business-to-business, is a business model in which companies create products and services for other companies and ...

What is B2B Marketing and How to Maximize Its Potential

What is B2B Marketing and How to Maximize Its Potential

Business-to-Business (B2B) marketing is the process in which a company markets its products or services to another...

What is B2B Marketing and How Can It Help Your Business?

What is B2B Marketing and How Can It Help Your Business?

As the name suggests, business-to-business marketing (B2B) refers to the marketing of products or services to other...

What is B2B Marketing? A Comprehensive Guide

What is B2B Marketing? A Comprehensive Guide

Business-to-business (B2B) marketing is a process that involves selling a certain product manufactured by one company to...

What Does B2B Sales Experience Look Like?

What Does B2B Sales Experience Look Like?

The B2B sales experience is the journey that a business-to-business customer takes while working with you. This includes...

Why B2B Marketing is Challenging

Why B2B Marketing is Challenging

It is not enough to understand a product and be able to present it in a coherent way. B2B selling usually involves...

Grow Your Business with B2B Strategies

Grow Your Business with B2B Strategies

Business-to-business (B2B) strategies are essential for any business looking to grow and expand. B2B strategies involve...

Segmenting B2B Markets: A Guide for Marketers

Segmenting B2B Markets: A Guide for Marketers

In today's increasingly competitive business landscape, effective B2B marketing has become more critical than ever. While ...

What is B2B Marketing and How to Maximize Its Potential

What is B2B Marketing and How to Maximize Its Potential

Business-to-Business (B2B) marketing is a business model in which companies create products and services for other...

The Best B2B Examples for Inspiration

The Best B2B Examples for Inspiration

Manufacturing materials, clothing, automotive parts, and semiconductors are all B2B examples. These materials are part of ...

The Benefits of B2B Digital Marketing

B2B digital marketing refers to a market in which companies are the buyers of goods and services from other companies. A...

The Best B2B Examples for Inspiration

The Best B2B Examples for Inspiration

Manufacturing materials, clothing, automotive parts, and semiconductors are all B2B examples. These materials are part of ...

Is B2B Marketing Harder Than B2C?

Is B2B Marketing Harder Than B2C?

Business-to-business (B2B) messaging is more intellectually stimulating and complex to create than business-to-consumer...

What is B2B Marketing? A Comprehensive Guide

What is B2B Marketing? A Comprehensive Guide

Business-to-business (B2B) marketing is a type of marketing strategy that focuses on selling products or services to...

What is B2B Marketing and How Can It Help Your Business?

What is B2B Marketing and How Can It Help Your Business?

As the name suggests, business-to-business marketing (B2B) refers to the marketing of products or services to other...