Troy Rothacher

Troy Rothacher

Devoted pop culture specialist. Friendly social media advocate. General music geek. Certified social media nerd. Typical organizer. Typical coffee aficionado.

64 Author´s Posts
What are the Examples of B2B Sales?

What are the Examples of B2B Sales?

B2B sales refer to a sales model or category in which a company sells its products or services to another company. This...

Why B2B Sales Interview Questions are Essential

Why B2B Sales Interview Questions are Essential

B2B marketing, or business-to-business marketing, is the process of promoting and selling products or services to other...

Unlocking the Secrets of B2B Sales: A Comprehensive Guide

Unlocking the Secrets of B2B Sales: A Comprehensive Guide

Business-to-Business (B2B) sales are transactions between two companies, rather than between a company and an individual...

Creating a Successful B2B Experience

Creating a Successful B2B Experience

Business-to-business (B2B) experiences are essential for any company that wants to succeed in the modern market. A...

The 10 Key Differences Between B2B and B2C Marketing

The 10 Key Differences Between B2B and B2C Marketing

Business-to-business (B2B) marketing is different from business-to-consumer (B2C) marketing. While in each case you...

Unlock the Benefits of B2B Marketing

Unlock the Benefits of B2B Marketing

Business-to-business (B2B) marketing is the practice of promoting products or services to other companies rather than...

What is B2B Marketing and How to Use it to Drive Growth

What is B2B Marketing and How to Use it to Drive Growth

Business-to-business (B2B) marketing is a collection of marketing techniques used to target other companies and...

What is B2B Marketing and How Does it Differ from B2C?

What is B2B Marketing and How Does it Differ from B2C?

Business-to-business (B2B) marketing is the process of selling products or services to other companies or organizations....

The Benefits of B2B Convenience

The Benefits of B2B Convenience

Business-to-business (B2B) transactions are becoming increasingly popular as companies look for ways to streamline their...

B2B Online

B2B Online

B2B Online is where visionary voices convene every year to talk innovation and agility. B2B Online is where visionary...

Why Pursuing a Career in B2B Sales is Rewarding

Why Pursuing a Career in B2B Sales is Rewarding

B2B sales, also known as business-to-business sales, refers to businesses that primarily sell products and services to...

The Best B2B Examples for Inspiration

The Best B2B Examples for Inspiration

Manufacturing materials, clothing, automotive parts, and semiconductors are all B2B examples. These materials are part of ...

What is B2B Marketing Automation and How Can It Help Your Business?

What is B2B Marketing Automation and How Can It Help Your Business?

B2B marketing automation is a process of triggers and workflows that companies use to streamline repetitive sales and...

What is B2B Marketing and How to Use it Effectively

What is B2B Marketing and How to Use it Effectively

Business-to-business (B2B) marketing is a strategy in which companies focus on selling goods or services directly to...

The Benefits of Regular Updates for WordPress Websites

The Benefits of Regular Updates for WordPress Websites

WordPress is one of the most popular content management systems (CMS) used by businesses and individuals alike. It is an...

Why B2B is Harder than B2C: A Comprehensive Guide

Why B2B is Harder than B2C: A Comprehensive Guide

Business-to-business (B2B) and business-to-consumer (B2C) are two different models that describe the relationships...

The Essential Role of B2B Marketing in Business Growth

The Essential Role of B2B Marketing in Business Growth

When it comes to business growth, B2B marketing is an essential component that should not be overlooked. While many...

What is the Biggest B2B Example?

What is the Biggest B2B Example?

Business-to-business (B2B) transactions are a common occurrence in the manufacturing industry, with some of the biggest...

Segmenting the B2B Market: What Do B2B Marketers Need to Know?

Segmenting the B2B Market: What Do B2B Marketers Need to Know?

When b2b marketers divide the market based on customer concentration, they use market segmentation. Sellers can choose...

What is the Most Common Use of Marketing Automation?

What is the Most Common Use of Marketing Automation?

Business development automation is the most common use of marketing automation. It is a software that handles routine...

B2B Marketing

B2B Marketing

By segmenting their email list, B2B marketers can send targeted messages to buyers who are most likely to buy. When you...

Advantages of B2B

Advantages of B2B

This means that business-to-business sales have the potential to make more money than business-to-people sales. B2B...

What is B2B Commerce? Examples and Benefits

What is B2B Commerce? Examples and Benefits

Business-to-business (B2B) commerce is the sale of goods or services between companies through online channels. It is a...

The Benefits of Having a B2B Company

The Benefits of Having a B2B Company

Business-to-business (B2B) companies are an essential part of the global economy. They provide services and products to...

Unlocking the Secrets of B2B Sales

Unlocking the Secrets of B2B Sales

B2B sales are the practice of a company selling products or services to another company. This type of sale is common in...

Marketing Automation: Examples and Strategies to Improve Your Lead Promotion

Marketing Automation: Examples and Strategies to Improve Your Lead Promotion

B2B marketing, or business-to-business marketing, is a critical aspect of any successful business. This type of marketing ...

What is Marketing Automation and How Does it Work?

What is Marketing Automation and How Does it Work?

Marketing automation is a technology that manages cross-functional, multi-channel marketing processes and campaigns...

What is the Largest B2B Company?

What is the Largest B2B Company?

Google was at the top of the list due to the strong influence of the B2B industry that many of its products and services...

The Benefits of B2B Marketing: Why It's Important for Your Business

The Benefits of B2B Marketing: Why It's Important for Your Business

Business-to-business (B2B) marketing is an essential part of any successful business strategy. It allows companies to...

The Ultimate Guide to B2B Marketing Strategies

The Ultimate Guide to B2B Marketing Strategies

Business-to-business (B2B) marketing is a complex and ever-evolving field. It requires a deep understanding of the target ...

How to Leverage B2B Marketing Software for Smarter Campaigns

How to Leverage B2B Marketing Software for Smarter Campaigns

These days, B2B marketing is more complex than ever. With multiple diverse platforms to target, intense competition, and...

Is B2B Marketing Really Boring?

Is B2B Marketing Really Boring?

Business-to-business (B2B) marketing is often labeled as boring, but is this really the case? A recent survey by WHM...

What is B2B Marketing? A Comprehensive Guide

What is B2B Marketing? A Comprehensive Guide

Business-to-business (B2B) marketing is a type of marketing strategy that focuses on selling products or services to...

What is B2B Marketing and How Does it Work?

What is B2B Marketing and How Does it Work?

B2B, or business-to-business, is a business model in which companies create products and services for other companies and ...

How B2B Marketing is Evolving in 2021

How B2B Marketing is Evolving in 2021

This year, B2B marketers are focusing on AI-driven marketing and advertising. CMSWire's Customer Experience Channel (CXM) ...

Why B2B Marketing is Essential for Business Growth

Why B2B Marketing is Essential for Business Growth

Business-to-business (B2B) marketing is an essential part of any company's success. It helps to increase brand awareness, ...

The Ultimate Guide to B2B Marketing

The Ultimate Guide to B2B Marketing

Business-to-business (B2B) marketing is a type of marketing strategy that focuses on selling products and services to...

Why B2B Marketing is More Difficult Than B2C

Why B2B Marketing is More Difficult Than B2C

It's not enough to just understand a product and be able to present it in a coherent way. B2B selling usually involves...

What is B2B Marketing and How Can It Help Your Business?

What is B2B Marketing and How Can It Help Your Business?

As the name suggests, business-to-business marketing (B2B) refers to the marketing of products or services to other...

Marketing B2B vs B2C: What's the Difference?

Marketing B2B vs B2C: What's the Difference?

When it comes to marketing, there are two main types: business-to-business (B2B) and business-to-consumer (B2C). While...

Does B2B Work? An Expert's Perspective

Does B2B Work? An Expert's Perspective

B2B marketing, or business-to-business marketing, is a critical aspect of any successful business. This type of marketing ...

Types of B2B Marketing: A Comprehensive Guide

Types of B2B Marketing: A Comprehensive Guide

In today's increasingly competitive business landscape, effective B2B marketing has become more critical than ever. While ...

Understanding the Difference Between B2B and B2C Marketing

Understanding the Difference Between B2B and B2C Marketing

Most of the time, B2B marketing (also known as business-to-business) focuses on logical, process-based purchasing...

The Difference Between B2B and B2C Marketing

The Difference Between B2B and B2C Marketing

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct approaches that companies use to...

The Power of B2B Digital Marketing

The Power of B2B Digital Marketing

B2B digital marketing is a powerful tool for businesses to reach their goals. It refers to a market in which companies...

What Does B2B Sales Experience Look Like?

What Does B2B Sales Experience Look Like?

The B2B sales experience is the journey that a business-to-business customer takes while working with you. This includes...

Grow Your Business with B2B Strategies

Grow Your Business with B2B Strategies

Business-to-business (B2B) strategies are essential for any business looking to grow and expand. B2B strategies involve...

What is B2B Marketing Platform and How to Use It

What is B2B Marketing Platform and How to Use It

In today's fast-paced business world, the way companies market their products and services has undergone a significant...

The Benefits of B2B: A Comprehensive Guide

The Benefits of B2B: A Comprehensive Guide

Business-to-business (B2B) transactions are a common occurrence in the modern business world. B2B transactions involve...

What is B2B Marketing and How to Maximize Its Potential

What is B2B Marketing and How to Maximize Its Potential

Business-to-Business (B2B) marketing is the process in which a company markets its products or services to another...

Is B2B Marketing More Challenging Than B2C?

Is B2B Marketing More Challenging Than B2C?

Business-to-business (B2B) messaging is more intellectually stimulating and complex to create than business-to-consumer...

15 Incredible Examples of B2B Marketing

15 Incredible Examples of B2B Marketing

B2B marketing, or business-to-business marketing, is the process of promoting and selling products or services to other...

B2B for community growth

B2B for community growth

Business-to-business (B2B) relationships have been an essential part of many companies' success stories. It refers to...

How to Become a Successful B2B Business

How to Become a Successful B2B Business

Business-to-business (B2B) transactions are becoming increasingly popular in the modern business world. As a result, more ...