These B2B marketing tools can help you create content, optimize your ads, activate personalized user journeys and much more. See our top picks from 14 categories. GetResponse is one of the leading marketing automation software solutions out there. With this B2B marketing tool, you can create landing pages, promote your webinars, run email marketing campaigns, all within a single solution.
They provide a free onboarding and an incredible user experience. ZoomInfo is a B2B marketing tool that brings company insights and prospecting data to the heart of your marketing stack. It's designed to help you create a contact list of ideal customers, score and rank leads, and integrate with your most used tools, such as your CRM system. With multiple diverse platforms to target, intense competition, and fed up audiences, it's nothing easier for B2B marketers.
B2B marketing campaigns must be intelligent, focused and in tune with the needs of buyers if they hope to reach the key decision makers who ultimately determine what their companies will buy. More than half of all B2B marketers already use marketing automation tools that deliver content more efficiently and accurately. Customer-centric content is delivered in the most relevant formats, such as video, which more than 70% of B2B customers use for purchasing research. Let's take an in-depth look at B2B marketing software, its benefits, and 10 great solutions you might want to add to your MarTech stack.
When you have the right software solutions, your marketing and sales teams can work together more effectively. The desired end result is more conversions and a higher ROI for every dollar you spend on marketing. Here are 10 solutions that can help. From lead generation to nurture, Autopilot takes care of the customer journey for you by automating engagement activities.
Its unique feature is a “visual canvas” that makes it easy to create unique and engaging experiences for your target audience. The only social media marketing solution built specifically for B2B companies, Oktopost integrates with commonly used CRMs and other third-party tools. It helps marketers organize social media campaigns across multiple platforms while monitoring their leads and tracking KPIs. Leadfeeder is a practical tool for finding new potential customers.
Review your website visitor data to identify which companies are consulting you, where they come from, and what their intentions might be, even if they never interact with your forms or other capture methods. Designed to manage cold email campaigns, Mailshake is easy to integrate into your existing systems. Allows you to create messages, schedule emails, and interact with your contacts from a single dashboard interface. As trends, platforms and technologies increase and decline, effective B2B marketing is in a state of constant change.
The only thing that doesn't change is the need for smarter campaigns that get better results, and that's where B2B marketing software offers an easier and more efficient way to do that. With a solid strategy, marketers can stay ahead of the curve by using the right tools to find responsive audiences and deliver targeted content that works. By tracking your KPIs and other metrics, you can determine which tools and tactics increase your sales and generate good ROI. Automating your B2B marketing campaigns with software solutions is one of the best ways to find promising leads for your sales teams.
By using the right tool for the right job, you'll prepare your B2B marketing efforts for sustained success. Find out how Oktopost will help your intelligent team plan, prioritize and develop a solid social media marketing strategy with the most intuitive tools. Our latest B2B marketing tips, ideas and news are delivered once a week. With this B2B marketing tool, you can conduct keyword research, track rankings, find backlink opportunities, and also study your competitors.
Facebook groups can be used by anyone or small business, but these groups offer a benefit to B2B companies. When you consider how many industries there are and the resources each one needs to create their products or services, it's easy to see the enormous reach of B2B businesses. Then, the people in those companies who are the primary decision makers are identified, and marketing efforts focus on engaging those people. With a robust SEO tool, you'll be able to plan, execute and analyze SEO-focused content and marketing campaigns with ease.
It's a platform that combines email marketing, marketing automation, CRM, and support tools to give you an effective way to execute and manage campaigns targeting B2B businesses, all in one place. Committing to a short-term project with a marketing agency may require only one meeting, while high-cost investments that will be used in the coming years require more consideration. CRM software helps you manage customer and lead data, so you can run your marketing operations more smoothly. If you're ready to make customer experience a priority, consider adding ServiceBell to your marketing software stack.
The purpose of lead scoring is to identify the leads, or leads, who are most likely to buy based on their interaction with your marketing campaigns, as well as their demographics and firmmographics. The agency, in turn, uses the software while marketing to its potential customers, one of them being a bank, which becomes a client. B2b marketers use websites to blog, display customer testimonials, collect email addresses, and showcase their brand's products and services. Marketers can share content, showcase their experience answering questions, and post images that show the company's culture and values.
Semrush offers an intuitive platform to help you manage your search engine optimization, as well as a host of other marketing tools. It is a business analysis and market intelligence tool that allows you to better understand your own operations, so you can refine, improve and optimize. Being able to create, execute and analyze email campaigns gives you an effective way to connect with customers and improve your own marketing efforts. .