10 Best B2B Marketing Software Solutions for 2021

As trends, platforms and technologies increase and decline, effective B2B marketing is in a state of constant change. The only thing that doesn't change is the need for smarter campaigns that get better results, and that's where B2B marketing software offers an easier and more efficient way to do that. With the right software solutions, your marketing and sales teams can work together more effectively to create content, optimize ads, activate personalized user journeys and much more. Here are 10 of the best B2B marketing software solutions for 2021.GetResponse is one of the leading marketing automation software solutions out there.

With this B2B marketing tool, you can create landing pages, promote webinars, run email campaigns, all within a single solution. They provide a free onboarding and an incredible user experience.ZoomInfo is a B2B marketing tool that brings company insights and prospecting data to the heart of your marketing stack. It's designed to help you create a contact list of ideal customers, score and rank leads, and integrate with your most used tools, such as your CRM system.Autopilot takes care of the customer journey for you by automating engagement activities. Its unique feature is a “visual canvas” that makes it easy to create unique and engaging experiences for your target audience.Oktopost is the only social media marketing solution built specifically for B2B companies.

It integrates with commonly used CRMs and other third-party tools to help marketers organize social media campaigns across multiple platforms while monitoring their leads and tracking KPIs.Leadfeeder is a practical tool for finding new potential customers. Review your website visitor data to identify which companies are consulting you, where they come from, and what their intentions might be.Mailshake is designed to manage cold email campaigns. It's easy to integrate into your existing systems and allows you to create messages, schedule emails, and interact with your contacts from a single dashboard interface.HubSpot is a comprehensive B2B marketing tool for all your sales, marketing and customer service needs. It helps you capture incoming leads with search engine optimization (SEO) and provides an overlap between features such as CRM, email marketing, and marketing automation.Campaign Monitor is an email marketing software that takes its position as an easy-to-use platform.

In addition to scheduling and publishing posts, this B2B marketing tool also allows you to analyze the performance of your content.Zoom has been facilitating everything from cocktail hours to kindergarten classes to high-stakes business meetings. It's perfect for video marketing with regular messaging that helps marketers keep in touch with leads and nurture them from their inboxes.Your CRM is like a hub for your marketing and sales teams that allows you to better understand your customers, target them with relevant communications, and help plan a strategy based on their real experiences. Laura adds Tom's name to her database and she and her team help him in the B2B marketing process.


By using the right tool for the right job, you'll prepare your B2B marketing efforts for sustained success. With some platforms offering an overlap between features such as CRM, email marketing, and marketing automation, it's hard to know what best fits your needs.

But with these 10 solutions at hand, you can find the perfect fit for your business.

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