How to Leverage B2B Marketing Software for Smarter Campaigns

These days, B2B marketing is more complex than ever. With multiple diverse platforms to target, intense competition, and fed up audiences, it's nothing easier for B2B marketers. To stay ahead of the curve and get better results, marketers need smarter campaigns that leverage the right tools. B2B marketing software offers an easier and more efficient way to do that.

It helps create content, optimize ads, activate personalized user journeys and much more. Here's an in-depth look at B2B marketing software, its benefits, and 10 great solutions you might want to add to your MarTech stack. When you have the right software solutions, your marketing and sales teams can work together more effectively. The desired end result is more conversions and a higher ROI for every dollar you spend on marketing. Let's take a look at 10 solutions that can help.


GetResponse is one of the leading marketing automation software solutions out there.

With this B2B marketing tool, you can create landing pages, promote your webinars, run email marketing campaigns, all within a single solution. They provide a free onboarding and an incredible user experience.


ZoomInfo is a B2B marketing tool that brings company insights and prospecting data to the heart of your marketing stack. It's designed to help you create a contact list of ideal customers, score and rank leads, and integrate with your most used tools, such as your CRM system.


From lead generation to nurture, Autopilot takes care of the customer journey for you by automating engagement activities. Its unique feature is a “visual canvas” that makes it easy to create unique and engaging experiences for your target audience.


The only social media marketing solution built specifically for B2B companies, Oktopost integrates with commonly used CRMs and other third-party tools.

It helps marketers organize social media campaigns across multiple platforms while monitoring their leads and tracking KPIs.


Leadfeeder is a practical tool for finding new potential customers. Review your website visitor data to identify which companies are consulting you, where they come from, and what their intentions might be, even if they never interact with your forms or other capture methods.


Designed to manage cold email campaigns, Mailshake is easy to integrate into your existing systems. Allows you to create messages, schedule emails, and interact with your contacts from a single dashboard interface.

Foundation Labs

The world's leading SaaS companies sign up to Foundation Labs for industry news and data-driven insights to create a marketing culture that drives results. It's a platform that combines email marketing, marketing automation, CRM, and support tools to give you an effective way to execute and manage campaigns targeting B2B businesses, all in one place.


Salesmate is a powerful CRM for sales and marketing teams who want to improve the customer experience and increase their sales numbers.

Content Marketing Tools

B2B marketing tools that focus on content marketing offer a solution for one or more steps of the process, whether it's planning, content design, drafting, optimizing, or promoting content.

Landing Page Tools

This tool makes it easy to create custom landing pages that will help your marketing efforts shine and convert more leads.

Social Media Automation Tools

It also has social media automation features that can help you get the most out of your social media marketing efforts. By using the right tool for the right job, you'll prepare your B2B marketing efforts for sustained success.

Automating your B2B marketing campaigns with software solutions is one of the best ways to find promising leads for your sales teams. With a solid strategy, marketers can stay ahead of the curve by using the right tools to find responsive audiences and deliver targeted content that works. By tracking your KPIs and other metrics, you can determine which tools and tactics increase your sales and generate good ROI.

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