B2B Online is where visionary voices convene every year to talk innovation and agility.
B2B Onlineis where visionary voices convene every year to talk innovation and agility. From the billion-dollar club to the world's fastest growing companies, B2B online is for those that want world-class eCommerce. From the billion-dollar club to the world's fastest growing companies, B2B Online is for those that want world-class eCommerce.
While supplying resellers is a popular type of B2B ecommerce, there are several other types of B2B ecommerce businesses, including wholesalers, distributors and B2B2C companies, and many online brands cater to both B2B and B2C customers. In fact, 65% of B2B buyers prefer doing their purchase research online rather than from a salesperson, and a quarter of today’s B2B buyers complete at least 50% of their work purchases online which means it’s probably time for your B2B to start implementing ecommerce channels if you haven’t already. A study by McKinsey & Company found that slow site response times are a B2B buyer’s biggest complaint with online ordering.
How can I do B2B online?
With B2B customers and wholesalers, the possibility for custom orders is high, and for many B2B businesses, they want to provide for the custom order (which helps with that personal relationship). The purpose of B2B marketing is to make other businesses familiar with your brand name, the value of your product or service, and convert them into customers. We’ve talked about how B2B customers are focused on expertise, driven by logic, and desire to be educated. However, B2B eCommerce isn’t just a chance to target current buyers it’s also an opportunity to expand into different markets and attract new customers.
Every business, whether B2B or B2C should have a digital presence which is comprised of paid ads, search engine optimization, a website, and any other place your B2B company is active online.