This means that business-to-business sales have the potential to make more money than business-to-people sales. B2B eCommerce solutions can transform the way that companies do business. When you are carrying out B2B marketing, you will find new customers who are not aware of your products. The way buyers shop is changing.
Business-to business sellers need fewer clients than retail sellers because of the amount of money a single business client can generate. This is part of the reason why B2B eCommerce is growing so quickly.
What are the advantages of B2B business?
While acknowledging that today’s shopping tendencies are mostly non-linear, it is important to provide an omnichannel experience to your customers with a B2B ecommerce platform. Google Analytics offers ecommerce tracking, but integrating analytics with your ERP as well gives you much more valuable data with actionable insights. With expectations of digital experiences at an all-time high, here are 10 powerful benefits of launching and maintaining a comprehensive B2B ecommerce website for your organization. This capability allows you to offer co-branded websites or microsites for each of your distributors or key clients as well as allow for sites that cater to a specific international audience by presenting content in alternate languages or currencies.
Also, by providing self-service capabilities, B2B ecommerce websites allow customers to order or reorder easily based on previous purchases, including negotiated prices and personalized preferences.